Home staging - értéknövelés az érzékekre hatva

What is home staging?

The basic idea of home staging, which is also one of the basic principles of marketing, is that it is not enough to hang the for sale sign on a property virtually and in reality, it is not enough to simply list its properties. The presentation of information is at least as important: the ad should be appealing, the furnishing of the entire home, something that attracts the buyer's attention and develops the feeling that "yes, this is what I want".

A typical feature of the market is that it is driven by two opposing forces: the buyers who want the best available for the least amount of money, and the sellers who want to get out of the property as much as possible, i.e. pocket as much money as possible.

This is a game of chess in which both sides have their own tools to enforce their own will. One of these is home staging.

The essence of home staging is that an expert, the home stager, furnishes the property in such a way that it shows its best image. He does all this so that the buyer receives the highest possible amount for his apartment.

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The nature of apartment seekers is different, but everyone has a common denominator in that, when the final decision is made, the tip of the scale will tip in the direction where there is that particular plus. It's a feeling that's hard to explain and capture, but it's behind every exclamation of "this is it, this is what I was looking for".

The difficulty is that, despite the fact that buying real estate is a serious decision, most people can already tell in the first few minutes whether there is a spark or not. When the seller works with such a short deadline, and the first impression is made in a few minutes, then there is nothing to think about, the most effective solution must be chosen. And this is that, upon entering the property, the buyer already sees the best face of the home, can discover the small beauties, and what can be obtained from it.

Of course, many people may think that having a visual plan prepared is much more cost-effective, which is true. However, the difference must be recognized, since in the case of visual plans, the seller or realtor only presents a dream image, while home staging brings this dream to life and helps the buyer pay the highest price.

Get the most out of your property

The task of the home stager is to prepare the apartment for sale. The goal of the seller is to minimize the selling time, while the sale price of the property is the highest. We know that the value of the property is actually what the buyer pays for it, so the recipe comes together, you have to influence the buyer's emotions.

There are two main types of buyers: those who want to buy a home to be renovated at the lowest possible price, and those who want a home in the best possible condition, but do not want to bother with the renovation. With the help of home staging, the home will create a beautiful, composed effect, thus instilling confidence in interested parties. Since customers no longer have to spend money and time on renovations, they will be willing to reach deeper into their pockets so that the laborious work no longer has to be done by them. So much so that they are happy to pay up to 10% more for a "ready-made" home.

Home staging also helps to prevent the problem that most people find it difficult to think spatially, imagine and recognize the potential of real estate. This is especially difficult when the apartment is still occupied, it is full of family photos and personal belongings, many buyers may even feel embarrassed that they are "breaking into" someone's home. On the other hand, the use of colors and styles that correspond to general public taste serves a good purpose in helping the customer "see" himself between the walls.

Home staging or interior design?

Home staging and interior design are not synonymous. The latter is a much broader concept, with a more thorough educational phase, which helps ensure that the end result fits the resident's needs and lifestyle. On the other hand, the job of the home stager is to make an apartment in good condition even better by following a general standard and system of criteria. Since interior design is a collective term, in many cases the interior design specialist is also at home in the area of home staging, but the other way around is not certain.

It is therefore easy to see that it is worth using the help of a home stager if the goal is to sell, and the amount spent on beautification will pay off with the sale. If, on the other hand, the renovation is done for your own purposes, then the interior designer is the best choice.

During home staging, the property is prepared for sale and can shine in its best light in front of home buyers.

The dynamism and vibrancy of the handmade ceramics bring harmony to the monotony of the monotonous coverings. Colorful, motif-rich coverings can perfectly complement the overall look of a kitchen.

Green everywhere

We have already mentioned that in 2021, earth colors will play an important role. This is especially the case with green, which will already appear on the surfaces of kitchen furniture, in both light and dark shades. This trend looks particularly good in homes dominated by a rural atmosphere.

In 2021, some of the home furnishing trends carried on the traditions of 2020, but there are also exciting novelties. Homeliness and functionality have come to the fore, thanks to the fact that people have been forced back into their homes in recent months. 2021 is a period full of dynamism and many opportunities for interior designers and interior design professionals.